ABOUT

BELIEF #1

Financial freedom is about psychological empowerment, not just money management

BELIEF #2

Financial freedom requires both inner and outer work

BELIEF #3

You deserve a beautiful life

You can call me Sam

Do you feel overwhelmed, fearful, or even ashamed when it comes to money? No matter where you find yourself today, there is always hope - by taking small, intentional steps, you can turn things around and build the financial freedom you deserve.

I work with professional women like you to learn money management techniques, wealth-building strategies and psychological, emotional and even spiritual levers to create a beautiful, prosperous life.

MY STORY

In my twenties, life threw me curveballs at every turn. I took the plunge into marriage, welcomed two beautiful children into the world, and then found myself navigating the stormy waters of divorce by the age of 28. Suddenly, I was a single mom facing financial uncertainty, without even a bank account to my name. My ex-husband had always handled the finances, leaving me in the dark.

Despite my education and Masters degree qualification in psychology; money remained a mystery to me. Determined to take control of my financial destiny, I enrolled in money management night classes, expecting them to be dry and technical. But to my surprise, I found myself captivated by the subject, loving the promise of financial freedom.

Those classes were just the beginning. I immersed myself in learning, applying each lesson to my own life with determination. At 31, I proudly purchased my first townhouse, a symbol of my newfound financial independence. Soon after, I met and married my current husband (more than 20 years together – who says second marriages don’t last??), building a life together founded on sound financial principles.

Working first as a Change Management consultant, and then in one of South Africa's largest Multinational Corporates for 15 years, I was driven by my own transformation to share my knowledge and empower others. In 2008, I became a certified life coach, eager to help other women overcome their personal challenges. Over time, I noticed a common thread among my clients—their financial struggles were often the biggest barrier to achieving their dreams.

With a desire to merge coaching, psychology, and personal finance, I pursued further education. In January 2024, I became one of the very first graduates of the Advanced Personal Finance Coaching Programme at the University of the Free State’s School of Financial Planning Law. Today, I'm honoured to be part of the Purpose-driven financial coaching and Planning Network in South Africa, and I am a member of COMENSA (Coaches and Mentors, South Africa) guiding women like you towards financial empowerment and peace of mind.

In 2021, I made a move to the breathtaking coastal town of Knysna in the Western Cape. This move was the realisation of a dream made possible through years of saving, planning, and unwavering determination. Living in Knysna isn’t just about the beautiful scenery and coastal lifestyle – it’s a testament to the power of saving, dreaming, and turning aspirations into reality. I want other women to dare to dream and feel the same sense of joy and fulfillment when they come true.

Testimonials

"Sam's sessions encouraged deep introspection, helping me realign my goals and find ways to flourish both personally and financially."

Meladi Masemola (Vanderbijlpark)

"I have a much better relationship with my money. You are patient, professional and caring. I can recommend you to anyone who needs good financial coaching and counselling"

Vanesa February (Cape town)

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Get started today and kick start 2025.

Within 4 - 6 months you will not believe the change in your relationship with money.

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