ABOUT

BELIEF #1

Personal financial wellbeing directly impacts business success

BELIEF #2

Emotional and mindset work is crucial for lasting financial wellbeing

BELIEF #3

Women entrepreneurs on the Garden Route deserve tailored support

You can call me Sam

The beauty of the Garden Route should be enjoyed, not overshadowed by personal financial stress that hinders your business. I help women entrepreneurs who live here gain control of their personal finances and achieve financial wellbeing. Through practical strategies and mindset shifts, you can navigate seasonal income fluctuations, build a life of security and abundance for yourself and your family, and ultimately create a more stable and successful business.

MY STORY

In my twenties, life threw me curveballs at every turn. I took the plunge into marriage, welcomed two beautiful children into the world, and then found myself navigating the stormy waters of divorce by the age of 28. Suddenly, I was a single mom facing financial uncertainty, without even a bank account to my name. My ex-husband had always handled the finances, leaving me in the dark.

Despite my education and Masters degree qualification in psychology; money remained a mystery to me. Determined to take control of my financial destiny, I enrolled in money management night classes, expecting them to be dry and technical. But to my surprise, I found myself captivated by the subject, loving the promise of freedom from financial anxiety.

Those classes were just the beginning. I immersed myself in learning, applying each lesson to my own life. At 31, I proudly purchased my first townhouse, a symbol of my newfound financial independence. Soon after, I met and married my current husband (more than 20 years together – who says second marriages don’t last??), building a life together founded on sound financial principles.

In my career as a change management consultant and in my 16 years with a multinational corporation, I saw a recurring theme: many women’s dreams were held back by their personal financial struggles. This fueled my passion to help others. Becoming a certified life coach in 2008 allowed me to address these challenges, but I knew I needed to bridge the gap between coaching, psychology, and personal finance. In January 2024, I became one of the very first graduates of the Advanced Personal Finance Coaching Programme at the University of the Free State’s School of Financial Planning Law. Today, I'm honoured to be part of the Purpose-driven financial coaching and Planning Network in South Africa, and I am a member of COMENSA (Coaches and Mentors, South Africa).

In 2021, I fulfilled a long-held dream by moving to the beautiful coastal town of Knysna. This move wasn’t just about the scenery; it was a testament to the power of saving, planning, and putting my wellbeing first.

I understand the unique financial landscape of the Garden Route, including seasonal income fluctuations, and I want to share my knowledge with women entrepreneurs here. My mission is to help women entrepreneurs on the Garden Route build their financial wellbeing. I believe that by mastering your personal finances, you can create a life of security and abundance, and ultimately, a more successful and fulfilling entrepreneurial journey.

I understand the emotional and psychological aspects of money, and I combine practical financial strategies with mindset work to empower you to achieve your dreams. I want you to feel the same sense of joy and fulfillment that I experienced when I took control of my financial destiny.

Testimonials

"Sam's sessions encouraged deep introspection, helping me realign my goals and find ways to flourish both personally and financially."

Meladi Masemola (Vanderbijlpark)

"I have a much better relationship with my money. You are patient, professional and caring. I can recommend you to anyone who needs good financial coaching and counselling"

Vanesa February (Cape town)

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Get started today and kick start 2025.

Within 4 - 6 months you will not believe the change in your relationship with money.

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